WEB SITE DEVELOPMENT

Our formula for developing your website is:

Note: Regarding the term 'e-commerce' - a small explanation... Although the term most often refers to a business site that actually has a shopping cart, the truth is that any business site is an e-commerce site since, whether or not it sells its products online, it most certainly is selling itself as a professional business entity...

If you and your business do not have a website yet - you definitely want it developed, not just 'designed'.

And if you already have a website that isn't working for you (producing 'no or little results'), website improvement or development is most definitely the name of the game.

Web development is the process Master Webs can help you with. We see developing a presence on the web as gathering accurate e-intelligence, backing it up with good e-design (and if you want to sell on the Internet, setting up a secure e-commerce solution). Steps for development include:

• Defining your objective for putting your business online.
• Thoroughly reviewing the websites of your competitors to gain an edge over them: this is the essence of e-intelligence.
• Delineating the most suitable and functional solutions for presenting your products or services. Solutions such as:
  • An effective "presence website" - equivalent to a listing on the Internet, and the absolute minimum for any pro person or business
  • An online catalogue of products
  • An online shopping cart with secure store facilities
• Identifying the best hosting solution for your site (We're happy to handle all hosting issues for you, and can work with your existing ISP if you have one.)
• Determining the need for 'stages' if desired
  • you may for example want to 'test' response with an online catalogue before embarking upon full e-commerce
  • you may want to start with simple features and later have us incorporate more sophisticated tools into the site such as a database search, mailing list subscription, specific calculators (loan or mortage), extensive reference tools (subject-specific dictionary or glossary), etc.
  • you may wish to have translated versions of your website to cover specific foreign markets
• Working out the best look: the most effective website design and layout to achieve your objective. This will include reviewing and incorporating existing design elements that make up your business identity (logo, colour scheme) - or creating them as needed.
• Developing content: using extracts from your existing literature, writing new copy to include 'keywords' likely to be used by potential customers, using your photographs or creating them professionally and rapidly thanks to our special on-site, on location photography service and professional copywriting services.
• Outlining an Internet marketing strategy: a specific strategy for marketing your website on the World Wide Web - both by traditional means and via the Internet's resources
• Calculating a specific budget that will cover your objectives

Master Webs approach the development of your website by looking at all the aspects, all the issues, all of the functionality and all of the benefits you (the client) can derive from the presence of your business on the Internet.

See our full list of services, which range from full web design project management to Internet marketing, and include a web photography service, web site translation service and more.

Please use the Enquiry Form to tell us your requirements,
send us an e-mail or telephone on +44 (01342) 324623.